Blogging is more difficult than I first thought. It might seem silly to some, but it I find it somewhat intimidating. I want every word I write to be meaningful and with all the random trains of thoughts that I constantly have going on, its hard to focus in on one important thing to say.
I’ve spent more time thinking about the blog than just writing. I’m not sure yet if this is a good thing or a bad thing. I want it to be carefully thought out, yet is the actual communication with your audience more important?
An important marketing/advertising lesson I’ve been taught is to learn your medium! So that’s what I’m currently taking my time to do. This week, I will be learning about the SM sites bebo.com and qq.com. I currently know nothing about these sites (they are most popular in Europe and China, respectively) but I am definitely intrigued to learn more about them because I will be studying at both of these places this summer.
To better establish this blog, I watched the tutorials for WordPress, which I found very helpful and worth my time. I created a blogroll with my classmates blogs. Having their posts readily available to teach me and inspire me about how this all works is really helpful.
If you are reading this and having trouble getting started like me, I recommend the tutorials and helpful guidelines found here: http://learn.wordpress.com/ . Don’t let the length deter you, I found some very useful content by just skimming through.
So far, I have learned that it will take more than 6 weeks to create an online brand. It’s going to be a slow process and I know that I won’t have all the answers at once, but the process begins once you consciously commit to it (for me, that moment was spending $25 dollars on a domain).