Connecting the (Twitter) Dots to Form Your Brand

Quote from Zappo’s CEO, Tony Hseich, taken from Everything I Know About Marketing I Learned From Google by Aaron Goldman.

Think of each tweet as a dot on a piece of paper. Any single tweet, just like any single dot, by itself can be insignificant and meaningless. But, if over time, you end up with a lot of tweets, its like having a lot of dots drawn on a piece of paper. Eventually there are enough dots for your followers to connect them together. And if you connect the dots, in the aggregate, it paints a picture of you and/or your company, and is that total picture that is your brand.”

Reminds me of a Roy Lichtenstein image.

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2 responses to “Connecting the (Twitter) Dots to Form Your Brand

  1. So true! That’s a very unique and interesting way to think about your Twitter presence and how it helps build your brand.

  2. Steven Czyrny

    Great quote. I think this shows why it is necessary to try to be consistent in what you tweet about so it looks more professional and people respect you more.

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