Integration of Social Media Platforms

We tend to be narrow-minded when it comes to the various social media platforms. There are the obvious “sharks”  such as Facebook and Twitter, which dominate the sea that is the Internet. However, there are other social network sites, or “fish”, in this sea.

However, if you don’t actively search for them or travel outside US for extended periods of time you may never learn what other SM platforms are out there which might be more popular in other countries.

Through research on Social Media networks by the numbers for my current class, I recently discovered two new social media sites: which is most popular in the UK and Ireland as well as, which is popular in China.

Although I do not have a personal account for either, I hope to learn more about these platforms and utilize them in the time I will spend abroad this summer in both China and the UK.

Brief Description – Bebo combines community, self-expression and entertainment, enabling users to consume, create, discover, curate and share digital content in entirely new ways. – Aims to provide its users with a rich and creative online life. Tencent Inc., the company that founded, states that QQ is dedicated to becoming trend-setting and mainstream Internet platform with the greatest communication capacity and interactivity.

Both of these sites have an unique approach in that they integrate many different social media platforms. By combining the services and platforms as referenced above, these sites offer a “why can’t we all get along?” attitude to online media.

Integration Features on Bebo

  • Social Inbox-provides users with updates from Gmail, Yahoo! Mail and AOL Mail, and allow allows you to send a SMS from Bebo to a mobile phone.
  • Lifestream Platform- delivers real-time, chronological updates from friends and groups through many different social media sites such as Facebook, Myspace, YouTube, Flickr, Twitter and Delicious, with the expectation to add more.

Integration Features on QQ

  • connects its users across the world to all facets of their online lives as a “one-stop online lifestyle services” platform
  • QQ has an international Facebook page on which the tagline reads, “Connecting everything we need in China!”

There are other social media sites out there that I am not aware of yet and I hope to continue to learn about them and use them in my development of my personal brand.

In the digital space, there will always be competition for the user’s time, aka the big fish that dominate and lead the way. However, the more strategically the online media or content is integrated, the more level the playing field will become.

So rather than think about a handful of SM platforms dominating the world, I suggest that we look at our interconnected web as just that – interconnected.

The sea of social media is becoming so vast that integration and sharing of content needs to become an industry standard. We should all just get along.


One response to “Integration of Social Media Platforms

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