Tag Archives: personalbrand

Connecting the (Twitter) Dots to Form Your Brand

Quote from Zappo’s CEO, Tony Hseich, taken from Everything I Know About Marketing I Learned From Google by Aaron Goldman.

Think of each tweet as a dot on a piece of paper. Any single tweet, just like any single dot, by itself can be insignificant and meaningless. But, if over time, you end up with a lot of tweets, its like having a lot of dots drawn on a piece of paper. Eventually there are enough dots for your followers to connect them together. And if you connect the dots, in the aggregate, it paints a picture of you and/or your company, and is that total picture that is your brand.”

Reminds me of a Roy Lichtenstein image.


Getting Started..

Blogging is more difficult than I first thought. It might seem silly to some, but it I find it somewhat intimidating. I want every word I write to be meaningful and with all the random trains of thoughts that I constantly have going on, its hard to focus in on one important thing to say.

I’ve spent more time thinking about the blog than just writing. I’m not sure yet if this is a good thing or a bad thing. I want it to be carefully thought out, yet is the actual communication with your audience more important?

An important marketing/advertising lesson I’ve been taught is to learn your medium! So that’s what I’m currently taking my time to do. This week, I will be learning about the SM sites bebo.com and qq.com. I currently know nothing about these sites (they are most popular in Europe and China, respectively) but I am definitely intrigued to learn more about them because I will be studying at both of these places this summer.

To better establish this blog, I watched the tutorials for WordPress, which I found very helpful and worth my time. I created a blogroll with my classmates blogs. Having their posts readily available to teach me and inspire me about how this all works is really helpful.

If you are reading this and having trouble getting started like me, I recommend the tutorials and helpful guidelines found here: http://learn.wordpress.com/ . Don’t let the length deter you, I found some very useful content by just skimming through.

So far, I have learned that it will take more than 6 weeks to create an online brand. It’s going to be a slow process and I know that I won’t have all the answers at once, but the process begins once you consciously commit to it (for me, that moment was spending $25 dollars on a domain).

Here I am…

I find it slightly ironic that the message “Hello World!” showed up when I launched this blog because that is exactly what I was thinking.

This message reminded me of my last job when I worked with computer/software programmers. One day they taught me the first code every programmer learns. After telling me which letters and symbols to type, I entered the line of gibberish and a message popped up on the screen that said… “Hello World!” I was amazed.

So it’s my turn to say hello world, here I am.

With this post, I have officially taken the first step towards launching my personal, yet professional, online brand.

Through this process I will learn to embrace the fact that the entire world is at your fingertips, but only if you are willing to take the first step.

I look forward to receiving feedback and getting to know new people in this online community.  Please leave comments as I greatly value feedback and two-way communication.

For more information on establishing an online brand for the first time, follow me on twitter @avandurme.