Quote from Zappo’s CEO, Tony Hseich, taken from Everything I Know About Marketing I Learned From Google by Aaron Goldman.
“Think of each tweet as a dot on a piece of paper. Any single tweet, just like any single dot, by itself can be insignificant and meaningless. But, if over time, you end up with a lot of tweets, its like having a lot of dots drawn on a piece of paper. Eventually there are enough dots for your followers to connect them together. And if you connect the dots, in the aggregate, it paints a picture of you and/or your company, and is that total picture that is your brand.”
Reminds me of a Roy Lichtenstein image.